Paid Search Specialist (1-3 Years Experience)

Full-Time | Digital Marketing | Paid Search + Paid Social

Onsite- St Louis, MO

Compensation based on experience: $60-70k

About the Role

Our client is seeking a growth-minded Paid Specialist/ Digital Marketing Specialist with 1-3 years of hands-on experience supporting or managing paid search and/or paid social campaigns.

You'll support paid media strategy across Google Ads, Bing Ads, Meta (Facebook) Ads, and LinkedIn Ads-learning from senior strategists while owning day-to-day optimization and execution. Don't have experience in all the platforms (maybe just 1 or 2), that's ok! Our client fosters an environment of growth and upskilling.

What You'll Do

Paid Search & Paid Social Execution

• Set up, launch, and optimize campaigns across Google Ads, Bing Ads, Facebook/Meta Ads, and LinkedIn Ads.
• Review keywords and targeting against KPIs, making adjustments to improve performance.
• Craft engaging ad copy and test variations to improve CTR and conversion rate.
• Assist with building and refining custom audiences for paid social campaigns.

Optimization & Performance Management

• Monitor campaign performance regularly; adjust bids, keywords, audiences, and messaging based on data.
• Support efforts to improve relevance across keywords, ad copy, and landing page experience.
• Use automated bidding strategies (e.g., Target CPA, Target ROAS) and learn more advanced techniques over time.

Testing & CRO Support

• Help run A/B tests for landing pages and ad variations; track results and identify learnings.
• Learn the fundamentals of multivariate testing (training provided).

Analytics & Reporting

• Pull and analyze data from platforms such as Google Analytics (GA4), SEMrush, SpyFu, and Ahrefs.
• Summarize performance insights for internal teams and contribute to client-facing updates.
• Support call-tracking workflows and assist with evaluating conversion quality.

Collaboration & Learning

• Participate in internal and client meetings to understand goals and provide campaign insights.
• Stay up-to-date on platform updates, industry best practices, and emerging tools.
• Work closely with senior strategists to expand your paid media skills and strategic thinking.

What You Bring

• 1-3 years of experience in digital marketing, paid search, paid social, or performance marketing.
• Hands-on experience with Google Ads and/or Meta Ads
• Familiarity with keyword research, audience targeting, and ad copywriting.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.